Target Market. Subway also markets through a national sponsorship in events such as American Heart Association Heart Walks and local events such as triathlons, and children’s sports teams. In 2009 Subway tried to strive for the Danish market again. Target Market; A lot of people love to eat out. It uses value-based positioning strategy to create a long-lasting brand image in the mind of the potential consumers. Marketing mix of Subway. Subway Target Market: Children and youth from middle and upper class. list of most valuable brands in the world, subway stood at 87, Fast food companies are giving head-on competition to Subway but due to its focused, The fast food market is flooded with MNC’s and local food joints eating each other, Customers of Subway are the health conscious, Marketing Strategy of Barclays - Barclays Marketing Strategy, Marketing Strategy Of Converse - Converse Marketing Strategy, Marketing strategy of Dell - Dell marketing strategy, Marketing strategy of Aquaguard - Aquaguard marketing strategy, Marketing Strategy of Apple Inc - Apple Marketing Strategy, Marketing strategy of BMW - BMW marketing strategy, Marketing Strategy of Dettol - Dettol Marketing strategy, Marketing strategy of Indigo Airlines - Indigo Marketing strategy, Marketing strategy of KFC - KFC Marketing strategy, Marketing Strategy of Alibaba - Alibaba Marketing Strategy, Marketing Strategy of Axa - Axa Marketing Strategy, Marketing Strategy of Baidu - Baidu Marketing Strategy. 2.3 Segmentation and Target Market. 1 in quick service restaurants worldwide while maintaining the taste & freshness. 1 in quick service restaurants worldwide while maintaining the taste & freshness”. SUBWAY use marketing segmentation, targeting and positioning strategies to develop their market. SUBWAY target virgin international markets using their strong brand name. 2. Product or service has a function that fosters beauty, closeness, and communication. Choose from contactless Same Day Delivery, Drive Up and more. Loft Store - Cambridgeside Galleria at 100 Cambridgeside Place in Massachusetts 02141 (CLOSED) : store location & hours, services, holiday hours, map, driving directions and more Attributes and Benefits and Subway’s Target Market One major attribute and benefit of the Subway brand is its ability to provide unique food items to its customers. But don’t look for them on TV. Subway is a famous American fast food restaurant. 12. Subway’s spread was soon conquering a bigger target than America’s strip malls: its airwaves. Subway has a new set of ads featuring the comedian Tony Hale. Segmentation, targeting, positioning in the Marketing strategy of Subway –, Competitive advantage in the Marketing strategy of Subway –, BCG Matrix in the Marketing strategy of Subway –, Distribution strategy in the Marketing strategy of Subway –, Brand equity in the Marketing strategy of Subway –, Competitive analysis in the Marketing strategy of Subway –, Market analysis in the Marketing strategy of Subway –, Customer analysis in the Marketing strategy of Subway –, How To Calculate Marginal Cost (with Steps and Formula), How To Write A Reference Letter (with Template). The target market of SUBWAY is adults between the ages of 16 and 39 and the target audience is perfect for everyone from casual get-togethers with just a few friends to gigantic parties with hundreds of guests. You can follow me on Facebook. Subway Positioning: A healthier, fresher alternative to conventional fast food. The product has a function that helps people to find love and friendship. Fast food companies are giving head-on competition to Subway but due to its focused marketing strategies highlighting healthy diet, quality, taste, nutrition & several other health-related benefits company is able to create sustainable competitive advantage. And also expanded in beverages with ‘Seattle’s best coffee’. For understanding the key characteristics of the target customer we should look upon their commercials to understand what kind of people are present there. Subway, which sells a wide range of freshly made submarine sandwiches, as well as salads, said on Tuesday it was targeting 3,000 stores by …  Subway has attracted the younger population who are outgoing and are in schools or colleges. Others include families and the young. Others include families and the young. Join Facebook to connect with Kevin Joseph Gallant and others you may know. I love writing about the latest in marketing & advertising. Here is a commercial starring with a girl and a guy that wants to eat a Subway … The chain spent half a billion dollars in 2013 on promotional spots, more than such prodigious advertisers as Progressive or Budweiser. Subway uses a mix of demographic and geographical segmentation to make its products more appealing to the targeted group of customers. Subway® understands and utilises its advantages that attribute customer engagement and conversion. Subways have locations in international airports and posy areas to target the high class in the society. one fast food chain worldwide. The main product in the menu of a Subway restaurant is the submarine sandwich. Subway has also introduced an array of vegetarian products for Indian market. Majority of population lies in between these age groups. That wants to differentiate itself from higher-priced products. By targeting and positioning its brands, Subway® analysis the market pattern and deliver a clear, distinctive message to the potential audience. Other than itself operating from a central point, it franchises its name. Subway understand that these target market customer have irregular food habit and are spoiled for the variety of food choices, these customers are intended to choose what they wanted and how structured they want it, they have high expectations with low loyalty. Serving hygienic fast food items with excellent customer services and expansion of its outlets is what helped the Subway in becoming no. There are 6-8 different sauces, 6 bread types and different vegetarian and non vegetarian options to choose from to make your own SUB sandwich. Tourist make up the largest segment of our target market, at about 85% of the total market for our products. All Rights Reserved. Subway® understands and utilises its advantages that attribute customer engagement and conversion. TARGETING  Subway ‘s targets market is young adults between age of 16 & 39, although people of all ages and background enjoy the delicious and healthy sandwiches. Changing lifestyle, rising health issues, changing eating habits and increasing health awareness factors are affecting the growth of the companies in this industry. Vision- “To become no. The main target market of Subway consists of young adults ranging between the age of 16 and 39 and belonging to the middle and upper class segments of the market (Subway 2011); single, married without children and married with small children who are more health conscious and prefer healthier food over fattening fast food items. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Often, people have a tendency to see healthy food as bland and unappealing. Your product or service helps people to belong or feel belonged. So let’s begin by discussing the target market of Subway. Choose contactless pickup or delivery today. We have a diverse target market that consists of families, single men and women, tourists, teenagers, corporate executives and lovers. Subway is known for offering fresh & nutritional MTO (Made-to-order) veggie foods since its inception. Powered by  - Designed with the Hueman theme, Positioning strategies of Coca-Cola and Pepsi, Target Markets of Lay's, Pepsi and Kit-Kat, Target Markets of Footwear Brands, New Balance and Bata, Positioning strategies of Hyundai and Honda, Positioning Strategies of Himalaya and Johnson & Johnson, Target Markets of Greenwich Pizza and Yellow Cab Pizza. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. Subway uses mass selling as their primary way of advertising. Kevin Joseph Gallant is on Facebook. is the largest chain operator in the world have more than 45000 restaurants outlets globally with all being operated on the franchised model and the owner company Doctor’s Associates collects 8% of the revenue from each franchise. Chicken Teriyaki 3. Subway serves baked items like cookies, doughnuts, muffins, and wraps. It is the third largest fast food chain in the world. There are 6-8 different sauces, 6 bread types and different vegetarian and non vegetarian options to choose from to make your own SUB sandwich. The brand Subway is owned by the Doctor Associates who collects 8% of the revenue from 45000+ franchised outlets in the world with presence in 120+ countries. Produced or sold by a company with a fun-loving culture. Marketing Plan Phase II: Identifying Segmentation Criteria That Affect Target Market Selection Introduction For Subway Sandwiches, the global leader in franchised subway sandwich shops, the segmentation criterion that affects target market selection varies significantly within each community, city and metropolitan area chosen for expansion. This paper analyses the strategy on how I would further update the Subway product line and adve… The first restaurant was established in Bridgeport, Connecticut, United States of America. It operates in 112 countries and has approximately 42,118 restaurants worldwide. The main target market of Subway consists of young adults ranging between the age of 16 and 39 and belonging to the middle and upper class segments of the market (Subway 2011); single, married without children and married with small children who are more health conscious and prefer healthier food over fattening fast food items. Subway chain uses only freshly baked bread and fresh ingredients. Target Market; A lot of people love to eat out. A product needs to differentiate itself in a better way from low priced products. The world's largest restaurant chain said the campaign intensifies its proposition to "Make It What You Want." The restaurant was established in 1965 by Fred DeLuca and Dr. Peter Buck (Subway publication, 2010). A target market is a group of people to whom you want to aim to sell. This target profile provides a comparison of Subway ’ s customers compared to: a) Total Population 14+ b) Total Purchased from Fast Food Places/Restaurants in the Last 4 Weeks